As the Marketing & Communications Coordinator at WealthTrack, I developed and executed comprehensive marketing strategies that enhanced brand visibility and engagement within the financial services sector. My role encompassed content creation, social media management, CRM automation, and website optimization, ensuring a cohesive and impactful digital presence.

I crafted insightful blog articles on topics such as mortgages, life insurance, and investing, maintaining a consistent brand voice across all communication channels. Through ActiveCampaign CRM, I designed and executed targeted email marketing campaigns, utilizing automated workflows to drive audience engagement and improve client relationships. Additionally, I produced short-form financial videos, provided professional copywriting, and optimized the company website using SEO strategies to boost search visibility.

This experience allowed me to merge creativity with data-driven marketing, crafting compelling content while ensuring strategic growth and audience connection in the financial sector.